Project type: Client
Role: Creative Director
Software: InDesign, Illustrator, and Photoshop
The client approached me about creating a magazine that put a spotlight on the Cocoa Beach surf scene, local artists, and raised environmental awareness. The idea had great potential so we set out on a journey to create a brand with a fresh look that appealed to a wide range of readers. We released our first printed issue in the fall of 2016 and continued for four additional issues thereafter. Swell Life Magazine became a sensation within our local community with a circulation of over 10,000 copies each quarter.
After speaking with the client I researched some of the most popular surf magazines and brands to brainstorm ideas for the layout of Swell Life. I looked to world renoun designer and surfer David Carson and brands like Volcom for inspiration—their use of typography, color, shape, and texture was the style I wanted to emulate, but with my own interpretation. I decided to put strong emphasis on typograpic treatment to give each story/article a unique look and feel and incorporate a consistent visual language for each issue of the magazine.