Project type: Senior Academic Project
Role: Branding, Research, UI Design, Rapid Prototypes
Software: Photoshop, Illustrator, XD
The Gym Sync App was a senior project conceptualized by me and a team of 4 other students in our User Centered Design class at UCF. My role as the lead designer was to facilitate design sprints to execute all deliverables which included: creation of a viable business model and strategy; market research to define our customer segments and discover gaps that could be exploited; validation of our hypothesis through user testing and surveys; and ideation of the brand identity and user interface.
While researching workout apps we found that our competitors did not offer people seeking a personal trainer the ability to connect with one in their area or a way for personal trainers to market themselves. Our strategy was to design a product that solved those problems and delivered solutions for each user.